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Read MoreWhy hotel welcome gifts are important?
Popular practice to improve hotel guest experience are hotel welcome gifts. They are mostly used in high-range and chain hotels. However, a welcome gift does not require a lot of effort and may give a competitive advantage for other accommodation services as well. What is a welcome gift and why it is important to offer it to hotel guests?
What is a welcome gift?
Hotel welcome gifts for guests are additional stuff, which is not extra paid and guests will not expect to get it. A welcome gift at hotel can be for example a little treat in the hotel lobby, such as a small snack or coffee/tea before check-in.
The most effective hotel welcome gifts are those prepared for guests in the room, such as candy or a hotel souvenir.
How do hotel welcome gifts impact the guest experience?
Every hotel should take care to offer good service and make a guest experience better. A welcome gift at hotel is something very helpful to reach this goal.
First of all, everything that guests get extra makes them feel that they saved money, and it was worth paying for that hotel because it offers so much for that price.
Second of all, people are always happy when getting a present. Therefore, hotel welcome gifts make guests feel better, so they have good memories related to a hotel stay. The better guests feel and the better memories they have, the more they are willing to choose a hotel again and leave positive feedback.
The last point is that the guest feels appreciated when gets a personalized welcome gift at hotel. For example, the hotel may give a loyal guest a special souvenir for their 5th/10th/15th, etc. stay. As well special gifts for occasions such as wedding anniversaries, honeymoons or birthdays are a very good way to improve the hotel guest experience. Guests will feel that the hotel did something especially for them, and put effort to make them feel better and showing them appreciation.
Do hotel welcome gifts for guests need to be expensive?
Depending on the situation and the hotel, welcome gifts for guests may be more or less expensive. However, it is not needed to offer very expensive welcome gifts. Even candy may make guests feel better. Therefore, a welcome gift can be something that improves the guest experience with small effort and expenses.
More effort and expenses are needed to personalize hotel welcome gifts. The guest who gets a present for his/her 25th stay should get something useful and more valuable than a snack (e.g. suit cover, mug, notepad with hotel logo). For guests who have a birthday or are celebrating an anniversary, may be needed to give a greeting card or a cake.
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